---
title: "Case Study: Henkel achieves record sales on Auchan Drive thanks to a real-time personalised promotional campaign"
description: Find out how Henkel increased sales and market share of its Diadermine products by co-financing an Auchan Drive promotional campaign.
---

![Lucky Cart | Auchan Drive | Henkel](https://info.luckycart.com/hs-fs/hubfs/Case%20Studies/Auchan/LOGO-landing_page.png?width=532&name=LOGO-landing_page.png "Lucky Cart | Auchan Drive | Henkel")

# Henkel achieves record sales on Auchan Drive thanks to a real-time personalised promotional campaign.

![Henkel and Auchan Drive launch a personalised promotional campaign.](https://info.luckycart.com/hs-fs/hubfs/Case%20Studies/Auchan/insitu_en.png?width=514&name=insitu_en.png "Henkel and Auchan Drive launch a personalised promotional campaign.")

### Download the case study

## This case study will give you key insights about:

![Context and objectives](https://info.luckycart.com/hubfs/Case%20Study/icon_contexte.png)

The **context** and the **objectives** that led the distributor and the manufacturer to call upon Lucky Cart to create and co-finance the original campaign.

![Promotion Management Platform (PMP)](https://info.luckycart.com/hubfs/Case%20Study/icon_pmp.png)

The **functioning of Lucky Cart technology** for real-time analysis of baskets to determine how to promote the purchase of Diadermine products.

![Communication supports](https://info.luckycart.com/hubfs/Case%20Study/icon_com.png)

The various **communication methods** used to spread the promotional message to Auchan Drive customers and boost Diadermine sales over the period.

![Results](https://info.luckycart.com/hubfs/Case%20Study/icon_stat.png)

All **key figures and results** achieved by this campaign: significant increase in sales volume and market share over the period.

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