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Henkel achieves record sales on Auchan Drive thanks to a real-time personalised promotional campaign.

Henkel and Auchan Drive launch a personalised promotional campaign.

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This case study will give you key insights about:

Context and objectives

The context and the objectives that led the distributor and the manufacturer to call upon Lucky Cart to create and co-finance the original campaign.

Promotion Management Platform (PMP)

The functioning of Lucky Cart technology for real-time analysis of baskets to determine how to promote the purchase of Diadermine products.

Communication supports

The various communication methods used to spread the promotional message to Auchan Drive customers and boost Diadermine sales over the period.


All key figures and results achieved by this campaign: significant increase in sales volume and market share over the period.