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Unilever boosts new customer acquisition with tailored promotions


Download the case study

This case study will give you key insights about:

Context and objectives

The context and the supplier's objectives for creating and distributing promotional offers.

Promotion Management Platform (PMP)

How Lucky Cart uses its PMP (Promotion Management Platform) to personalise promotional messages and measure performance.

Communication supports

The communication materials for the promotional offers distributed to Le Drive Intermarché's customers.


The key figures and results thanks to the PMP: incremental revenue and sales volumes.