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Le Drive Intermarché uses artificial intelligence to boost the performance of its own-brand promotions

Quote by Nathalie Jacquot, Ecommerce Director at Le Drive Intermarché

Download the case study

This case study will give you key insights about:

Context and objectives

The context and the retailer's objectives for creating and distributing promotional offers.

Promotion Management Platform (PMP)

How Lucky Cart uses its PMP (Promotion Management Platform) to personalise promotional messages and measure performance.

Communication supports

The communication materials for the promotional offers distributed to Le Drive Intermarché's customers.


The key figures and results thanks to the PMP: incremental revenue and sales volumes.