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Best Western personalises in real time the promotions it sends to its Rewards® loyalty programme members.

Best Western personalises in real time the promotions it sends to its Rewards® loyalty programme members

Download the case study

This case study will give you key insights about:

Context and objectives

The context and objectives for the hotel chain's creation and distribution of its offers.

Promotion Management Platform (PMP)

How the PMP (Promotion Management Platform) collects and uses Best Western's customer data.

Personalisation

The criteria used by Best Western Hotels & Resorts for personalising its offers.

Promotion displays

The communication methods used to distribute the personalised offers to the Rewards® members.