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Auchan promotes brands and maximises its promotional ROI with Drive Win

Case Study - Auchan promotes brands and maximises its promotional ROI with Drive Win

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This case study will give you key insights about:

Context and objectives

The context and objectives which drove the convenience store retailer to use Lucky Cart's technology

Promotion Management Platform (PMP)

The details surrounding the PromoGaming® solution implemented by Auchan Drive via the Promotion Management Platform

Personalisation

The results and key figures: turnover, average basket value and the average number of Drive Win products added to basket

Promotion displays

The different promotional materials used for the online PromoGaming® campaign